For a website offering an easy ecommerce/shop builder solution, the most important SEO keywords depend on:
- your target audience (beginners, SMBs, creators, local stores, dropshippers, etc.)
- your positioning (easy, AI-powered, affordable, no-code, fast setup, all-in-one)
- search intent (people comparing platforms vs people ready to create a store)
The strongest strategy is usually a mix of:
- high-volume “money keywords”
- low-competition long-tail keywords
- feature-based keywords
- problem-solving keywords
- comparison keywords
Core High-Intent Keywords
These are your main commercial keywords:
- ecommerce website builder
- online store builder
- ecommerce platform
- create online store
- webshop builder
- website builder with ecommerce
- online shop creator
- build an online store
- easy ecommerce platform
- ecommerce software
“Easy” / Beginner-Focused Keywords
Very important if simplicity is your USP.
- easy online store builder
- simple ecommerce platform
- easiest way to sell online
- beginner ecommerce platform
- no code ecommerce builder
- ecommerce for small business
- easy webshop maker
- simple webshop software
- drag and drop ecommerce builder
- launch online store quickly
These often convert better than generic high-volume terms.
Small Business Keywords
High buyer intent.
- ecommerce for small business
- small business webshop
- online store for local business
- ecommerce solution for startups
- affordable ecommerce platform
- low cost online store
- ecommerce without coding
- online selling tools
- business website with shop
- ecommerce for entrepreneurs
Feature-Based Keywords
Excellent for SEO landing pages.
Payments
- accept online payments
- Stripe ecommerce integration
- PayPal online store
Products
- digital product store
- physical product webshop
- inventory management ecommerce
Design
- ecommerce templates
- mobile friendly webshop
- responsive online store
Marketing
- SEO for online stores
- ecommerce email marketing
- ecommerce analytics
Long-Tail SEO Keywords (Very Valuable)
These have lower competition and often higher conversion.
- how to create an online store without coding
- best ecommerce platform for beginners
- easiest ecommerce website builder
- how to start selling online
- affordable ecommerce website for small business
- online store builder with payment integration
- build a webshop in minutes
- create an online shop for free
- best webshop software for startups
- simple ecommerce platform for creators
Comparison Keywords
Very strong for acquisition.
Create pages like:
- Shopify alternative
- WooCommerce alternative
- Etsy alternative
- Squarespace ecommerce alternative
- Wix ecommerce alternative
Also:
- Shopify vs [your brand]
- WooCommerce vs [your brand]
These pages can rank extremely well.
Localized Keywords
Important if targeting Europe/non-English markets.
Dutch
- webshop maken
- webshop software
- eenvoudige webshop
- online winkel maken
French
- créer une boutique en ligne
- plateforme ecommerce
- créer un webshop
German
- Onlineshop erstellen
- Ecommerce Plattform
- einfacher Webshop
Spanish
- crear tienda online
- plataforma ecommerce
- tienda online fácil
Italian
- creare negozio online
- piattaforma ecommerce
Portuguese
- criar loja online
- plataforma ecommerce
Best SEO Content Topics
You should create articles around:
- How to start an online store
- Best ecommerce platforms
- Ecommerce SEO tips
- How to sell online
- How to accept payments online
- Ecommerce mistakes beginners make
- How to increase online sales
- Ecommerce trends
- Best webshop examples
- Online business ideas
These attract informational traffic that converts later.
Most Important SEO Pages
You should usually have optimized pages for:
- Homepage
- Features
- Pricing
- Templates/themes
- Payments
- SEO tools
- Small business solution
- Beginner solution
- Comparisons
- Blog/tutorials
Keywords With Strong Buyer Intent
These often convert best:
- start online store
- ecommerce platform pricing
- best ecommerce builder
- webshop software
- ecommerce platform for small business
- create webshop quickly
- easy online selling
- online store software
Suggested SEO Structure
A very effective structure is:
Homepage
Primary:
- ecommerce website builder
- online store builder
Feature Pages
Examples:
- payment integrations
- inventory management
- ecommerce SEO tools
Use Case Pages
Examples:
- ecommerce for restaurants
- ecommerce for creators
- ecommerce for local shops
- ecommerce for handmade products
Comparison Pages
Examples:
- Shopify alternative
- Wix vs your platform
Blog
Long-tail educational traffic.
Important Technical SEO
Do not ignore:
- fast loading speed
- mobile optimization
- schema markup
- optimized product pages
- clean URLs
- internal linking
- multilingual SEO
- good Core Web Vitals
For ecommerce, technical SEO matters a lot.
Highest ROI Keywords for a New Site
If the site is new, prioritize:
- long-tail keywords
- comparison pages
- beginner-focused searches
- localized SEO
- niche use-case pages
Avoid competing immediately for:
- “ecommerce”
- “online store”
- “website builder”
Those are extremely competitive.
Example High-Conversion Keyword Cluster
A strong cluster could be:
Main page:
Supporting pages:
- create online store without coding
- affordable ecommerce for small business
- easiest webshop builder
- Shopify alternative for beginners
- how to start selling online
This creates topical authority.